O Farrell
Industry: livestock auctioneer
O’Farrell has been connecting cattle buyers and sellers and managing logistics for over 50 years.
They have a system that works extremely well offline, but needed a more consistent flow of demand over time.
We started by understanding the business and defining a clear strategy. From there, we built their digital presence.
Our communication focused on showing their experience and daily operation. We highlighted the regions they work in, shared the auction calendar, presented their services, and showcased the different cattle categories available at any given time — cows, bulls, heifers, calves — along with the areas they cover.
Once the foundations were solid, we launched paid media campaigns. Throughout the process, we worked closely with the sales team, using their feedback to continuously optimize the campaigns and improve lead quality.
What made the difference
174
qualified leads per month at
$0.25
per leads
Let’s talk about your goals and see what’s possible
FAQ
Can I expense this?
Yes.
We work as independent freelancers, so our services can be expensed just like any other professional service.
One extra benefit: we’re significantly more affordable than most agencies — without sacrificing senior-level involvement.
What if this isn’t right for me?
No problem at all.
That’s exactly why we start with a free call. You can ask all your questions, understand how we work, and see if it makes sense for your business.
No pressure, no commitment. After that, the decision is 100% yours.
When will I see results?
It depends on your business, your budget, and where you’re starting from — and we’re honest about that.
After a deep analysis of your account, we’ll share a clear roadmap outlining what results to expect and when.
No “overnight miracles”, just realistic timelines.
I don’t have time to understand ads. Is that a problem?
Not at all.
You don’t need to know how ads work — that’s our job.
We handle the complexity and keep communication clear, focused on results and next steps.
Will I be working directly with you?
Yes. Always.
No juniors, no account managers in between.
The people you meet on the call are the ones working on your account.